I work with brands that want clear, cohesive creative across their identity, apparel, campaigns, and content. Thoughtful storytelling, strong visual direction, and hands-on execution.
Foundation. Expression. Direction.
Any altitude, I'm here to help.
I've spent my career building brands from the ground up, everything from identity and visual language to packaging, e-commerce, retail, and campaigns. If any of that sounds like something you could use a hand with, I'd love to hear what you're working on.
I'm not an agency. I'm a hands-on creative who builds visual solutions from strategy and concepting to design and production. I can be your entire creative department or plug into your existing system or team. Either way, same goal, the work gets done well.
Build a surf and lifestyle brand from scratch in a competitive Southern California market. No outside investment, no team, no existing infrastructure.
Designed and executed every touchpoint: brand identity, brick-and-mortar retail space in Manhattan Beach, full apparel line, e-commerce platform, and seasonal campaigns. All disciplines, one person, fourteen years.
An established, recognized brand with a loyal customer base and a complete creative ecosystem built end-to-end.
Back in college I discovered the craft of making and my calling. That took me to San Francisco, then the agency world, and once here in LA, fourteen years building Nikau Kai from the ground up. Every discipline, every season.
If you're building something and need a creative partner who does the work, I'd love to hear what you're working on.
